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Case Study | Shell

Tapping Up to a
Premium Experience

Delivering a seamless order processing experience.

Overview

Commercial vehicle drivers have had to adapt to various technology changes. Shell's TapUp pilot program team recognized the need for on-demand mobile fueling, but it required tech enhancements to improve driver and customer experiences.

Shell aimed to streamline fuel delivery by minimizing data entry and boosting efficiency. Together with Umbrage, they reimagined the mobile app, enhancing user experience for smoother, more valuable service delivery.

Our Approach

Insight-Driven
Innovation & Scalability

Client Need

Shell was seeing inconsistencies across its business customer refueling service leading to significant human errors, data issues, and inefficient fueling time per vehicle.  The Shell team wanted to see if they could design a better tool and experience.

Product Definition
Driven by Understanding

Through driver interviews, working sessions, and on-site visits we developed a deep understanding of Shell’s fuel delivery ecosystem.

Product Development
Innovation
in Motion

Our development centered on transforming these insights into an iOS/Android app, aligning with Shell’s goals to revolutionize the fuel delivery experience through design innovation and user-centric functionality.

Industrialization
Framework for Growth

We concluded with a focus on scalability, creating a universal data framework that ensures long-term adaptability and growth.

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The Results

Streamlined
Fuel Management

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The Result
Features Overview

Umbrage designed and developed native, global iOS & Android mobile applications that improved the refueling process for Shell TapUp drivers and their customers. 
 

The driver-focused solution provides fuel delivery drivers a singular tool to manage orders, remotely operate pumps, and easily submit invoices in a turn-key experience.

  • In-app real-time wetstock management
     

  • Automated process for finding and fueling customer vehicles
     

  • Automated invoicing integration for billing and reconciliation
     

  • Integrated safety measures to report potential incidents, spills, and inspections
     

  • Management of truck-to-truck fuel transfers

The Review

"Umbrage is very strong at managing product delivery, great at adapting to curve balls, and re-prioritizing."

Humza Saleem, Global Product Manager, Shell TapUp
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